People of Brightspot decided to create The Goods Dept•, a permanent store that functions as a platform for good local brands to market their products. We work with them to develop their visual identity and collateral. The development of the identity itself was oriented in the idea of something ordinary, based upon the idea of “Do it Yourself”, a spirit that lately has become one of the main motivation among Indonesia’s young generation.
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*Image courtesy of Microsoft. All rights reserved
