As From This Island was gaining ground as a skincare and cosmetics brand, they needed to truly solidify themselves as a household name. Where many of their competing Indonesian brands tended to lean into the heritage approach, From This Island instead found its brand foundations grounded in Indonesia’s rich biodiversity. With product lines developed from hero ingredients that are sourced from Indonesia, the brand is positioned as “rooted in nature, powered by science,” framing ‘Indonesian beauty secrets’ as blending powerful local ingredients with science-driven formulas. The overall brand direction is honest, scientific, but not clinical. Logo design is a refinement of an existing mark owned by the brand. Visually, the brand direction takes cues from botanical and scientific journals without the vintage effect, highlighting the hero ingredients at the stage at which they are harvested and balanced with an illustration direction that is sleek and modern. The result is a brand book and packaging system that speaks that “naturally scientific” language.
The FTI Playbooks
To ensure that the brand remained cohesive, both in its message and its visual identity, a clear system was sorely needed to not only to align the existing brand elements at the time but to also ensure that From This Island was equipped to develop future product lines within these cohesive parameters. To help them, we developed both a comprehensive Brand Book as well a Product Guide. In keeping with inspiration, the entire brand asset system is documented in the Brand Book in the style of scientific journals and documents. The result is an extendable visual system to cater for their future product development which we solidified into the Product Guideline, aside from the Brand Book, that doubles as an encyclopedia of their product range. Documenting the existing From This Island library of products but also creating a clear map on how to approach the visual development of FTI products to come.
Our website's landscape mode is best viewed in desktop & tablet, not mobile. Rotate it back for mobile viewing.
*Image courtesy of Microsoft. All rights reserved
