Thinking*Room

Evermos

Technology / 2022

Indonesia is one of the largest Muslim-populated countries. Islamic values thrive in even the smallest aspects of Muslims’ everyday lives. From eating to making transactions, Syariah principles guide these actions. These principles are also the underlying essence of Evermos. Evermos is a social commerce platform with a mission to fulfill the everyday needs of every Muslim. While the name and the Syariah values it upholds are deeply rooted in Islam, Evermos aims to be inclusive in this diverse country. This rebranding project aims to achieve that inclusivity and communicate Islamic values subtly.
  • Discipline Identity
  • Creative Director Eric Widjaja
  • Art Director Ritter Willy Putra, Ira Carella
  • Graphic Designer Pierre Ang
  • Illustrator Miko Awangyudha
  • Copywriter Sasqia Pristia
  • Brand Strategy Nation Insights
  • Photography Ambil Hati
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In Indonesia, people maintain relationships with one another despite our differences. We call it tali silaturahmi, a strong bond of love and care that binds people together. This idea of connection inspired Everknot, Evermos’ very own logogram.

To complement the new visual identity, we’ve introduced an illustration style that is elevated and distinct. And Evermoji, a set of WhatsApp stickers, is the cherry on top that gives color to people’s conversations on WhatsApp.

Taman Ismail Marzuki

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