Visual identity for Adeging Mangkunegaran, a celebration of the 267th anniversary of Pura Mangkunegaran in Solo. The logo – which later also configured as ornament – was inspired by the beauty of Wijaya Kusuma flower and the meticulous crafts typically found in Mangkunegaran heritage. Its continuous line symbolizes the relationship between humans to live in peace and harmony, echoing this year’s Adeging Mangkunegaran message “Amemangun Karyenak Tyas ing Sasama” meaning "Acting to Delight Fellow People".
The identity of Adeging 267 Mangkunegaran was then extended into four derivative logos representing the different activities of the celebration: Run in Solo, Laras Hati, Sumunar Mangkunegaran, and MakaN-MakaN events.
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*Image courtesy of Microsoft. All rights reserved
