Make design matters since 2005

We have been living and breathing on a belief that charmingly executed ideas can drive opinions or even trigger mass movements. Along the years, we have developed methods to mix thinking and crafting into ideas that span across multiple mediums. The result is a constant aim for brands to have not just style, but also lasting characters and clear voice. This can be seen in our works for identities, campaigns, strategies, websites, prints, editorials, spaces, and many other that go far beyond their label.

We have partnered with diverse companies and personalities from whom we learned a lot of things. By helping big companies navigate through shifting changes and pushing emerging businesses to secure their own place, no company too big and no ambition too humble when we walk with you through it all.

To last, a message needs to be developed with the same depth as graphic. In a world where our eyes are bombarded with everything that are pleasantly colored, we want to make something that people think about before they go to sleep.

Services & Clients


  • Brand Naming
  • Brand Strategy
  • Tagline Development
  • Visual Identity & Logo
  • Brand Applications
  • Brand Identity Guideline


  • Company Profile
  • Annual Report
  • Books & Editorial
  • Collaterals
  • Packaging


  • Campaign
  • Products
  • Icon Design
  • Illustration
  • Photography


  • Website
  • UI/UX
  • Social Media
  • Motion


  • Wayfinding Design
  • Environmental Graphic
  • Exhibition Design
  • Installations
  • Interior Direction

Select Books

  • BRANDLife: Restaurants & Bars

    Viction:ary - 2019
  • Fully Visualized

    Sandu Publishing Co. Ltd., China - 2019

    We Are Not Lie - 2019
  • Asia Pacific Design No.14

    Sandu Publishing Co. Ltd., China - 2019
  • Brand - Evolution of Materials Issue 39

    SendPoints Publishing Co.,Ltd. - 2018
  • IdN Magazine Volume 24 No.6: Typography & Type Design

    Systems Design Limited, Hong Kong - 2018
  • HOW Magazine Summer 2017: The Creativity Issue. Vol XXXII, No.2

    F+W Media - 2017
  • DGI Collected

    DGI Press - 2017
  • Asia Pacific Design No.12

    Sandu Publishing Co. Ltd., China - 2016
  • Look at Me! – New Poster Design

    Sandu Publishing Co. Ltd., China - 2015
  • Elle Décor

  • Asia Pacific Design No.10

    Sandu Publishing Co. Ltd., China - 2014
  • ASIAN CREATIVES: 150 Emerging Talents in Art, Design, Illustration, and Photography


Select Talks & Workshop

  • Concrete Class

    Jakarta, 2017
  • Adiwarna

    Surabaya, 2018
  • Ultigraph: Rupavikara

    Tangerang, 2017
  • Suroboyo Creative Week

    Surabaya, 2017
  • Ideafest 2016: Shift(Think)

    Jakarta, 2016
  • Adiwarna

    Surabaya, 2018
  • Concrete Class

    Jakarta, 2017
  • Ultigraph: Rupavikara

    Tangerang, 2017
  • Suroboyo Creative Week

    Surabaya, 2017
  • Ideafest 2016: Shift(Think)

    Jakarta, 2016

Select Press

"For us, behind every good work is the chemistry between a thriving work culture and good communications. We are matured by this chemistry and so does the people who have built their work in this studio."

Eric Widjaja

Design Principal

Eric first brushed with graphic design in 1997 when he was living and studying in San Francisco after failing to be immersed with his Industrial Engineering studies. After working for several design studios, the rich dynamic of San Francisco and his love for graphic design in music has moved him to start his own design firm in Jakarta. For more than 10 years, he has managed to balance between building a beneficial business and maintaining character for Thinking*Room so it keeps growing.

Ritter Willy Putra

Art Director

Ritter is an art director who loves to think strategically. He considers idea exploration as an inseparable part of starting a project. Ritter also love to expand his network. You may see him checking his checklist of places to hangout in Jakarta.

Ira Carella

Art Director

Born, raised and graduated a star student from Bandung, Ira is a multidisciplinary designer who treats every project like a stage performance—from the thorough research to rehearsals, then finally how ideas are presented for the curtain call.

Bram Patria Yoshugi

Senior Graphic Designer

A proud 2-times ramen eating championship runner-up who came from Bandung and up to every challenges. He enjoys experimenting with ideas and techniques. You should see his instagram stories and you wont wonder anymore.

Leonardo Laurensius

Graphic Designer

Other than Singlish, Leo speaks design through colorful graphics and witty illustrations that reflect on society. His observant nature and interest in product design make him want to own a small gallery. He’s calm, and knows every nook and corner of Jakarta. Be more like Leo.

Eva Mega Astria

Graphic Designer

Our official Mandopop DJ and sign language interpreter in the office, Eva might seem like an introvert, but she has playful personality that is well projected on her design. She’s so free-spirited that she might suddenly move to a mountain somewhere in Switzerland.

Clifford Caleb Dione

Graphic Designer

Clifford brought dream and curiosity from Bandung all the way to our office. He was the finalist of a painting competition in junior high school and used to play piano for 13 years. Yes, he is blessed with art gene. Jazz is his favorite tune.

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